Happy Day Brands makes donation of over 3.5 million oatmeal servings to Feeding San Diego and other Feeding America food banks

In a collective response to the coronavirus pandemic, Happy Day Brands has committed to donating more than 3.5 million servings of oatmeal to support Feeding San Diego and other food banks in the Feeding America network across Idaho, California, Washington, Oregon, Montana, Utah and Nevada. The donation is the result of a coordinated effort with Happy Day Brands and its partners to provide food resources to community-based projects working to support those most directly impacted by the coronavirus.

Food banks across the nation are experiencing a skyrocketing need for supplies during the pandemic, while at the same time, logistical challenges have made it difficult to meet this growing demand. In particular, social distancing mandates have made it impossible to repackage bulk food items with volunteer teams, the traditional format Happy Day Brands and its food bank partners use for oat donations.

In the wake of the pandemic, the Happy Day Brands team and its partners have pivoted to creatively overcome transportation and supply chain hurdles to deliver donations on a condensed timeline, despite these new restrictions. Food service partner, Sysco, and others have stepped in to support shipping needs to help get donations to food banks across the western states. This collective effort will help ensure food banks can provide for those most vulnerable to food insecurity during this crisis. The 3.5 million servings of oatmeal will begin arriving at food banks starting the week of April 27, 2020.

“Happy Day Brands has always worked to support our community. Our mission to do good is at the heart of all we do, and we know it’s also a driving force behind the frontlines of our food bank partners,” said Mark Priddy, CEO and co-founder of Happy Day Brands. “We are dedicated to America’s hunger heroes who are working tirelessly to provide an unprecedented number of emergency food boxes to so many, and so quickly. We’re proud to join them in these remarkable efforts, and to stand with them for the long haul.”

Thank you, Happy Day Brands, for your support during this time of need. The Feeding San Diego team is grateful for your generous contribution towards our COVID-19 response.