Donate Stock

Did you know donating stock is one of the most tax-advantageous ways to support Feeding San Diego? When you donate stock, Feeding San Diego keeps the proceeds that would have gone to pay taxes, and you get to deduct 100% of the value of the contribution.

Even better, we partnered with DonateStock to make gifting your appreciated stocks safe, easy, and free!

Why Donate Stock?

Donating stock is a win-win. When you donate appreciated stocks, you:

  • Avoid capital gains tax: When you donate appreciated stock, you bypass the capital gains tax of 18.8% to 40% on the increased value.
  • Maximize your deduction: Deduct the total fair market value of your stock donation from your taxes (regardless of your cost basis).
  • Amplify your generosity: A pre-tax gift allows Feeding San Diego to keep the proceeds that would have been paid in taxes if you sold the stock.

When you donate your stock instead of cash, your support can have an even greater impact — without affecting your pocketbook.

How to Donate Stock

We’ve partnered with DonateStock.com to make the process of donating stock simple.

  1. Click the button below to initiate a secure stock gift directly from your brokerage – at no cost.
  2. DonateStock will then send instructions to your brokerage. You won’t need to enter your login credentials, making the process secure and easy.
  3. Your broker will transfer the stock, which will be converted to cash.
  4. Feeding San Diego receives your donation and uses the funds to rescue and distribute food.
  5. DonateStock will notify you when the stock is received and send a receipt for your records.
Man packing refrigerator with fresh produce

Frequently Asked Questions about Donating Stock

DonateStock is an organization that helps facilitate charitable stock gifting. They have been helping donors support nonprofits through stock donations since 2020.

It takes less than ten minutes to register with DonateStock and make your first gift. Once you have an account, making a stock gift only takes one or two minutes. In general, it takes two to five business days for shares to be transferred out of your account.

Yes. If you do not want to be listed publically as a donor, you can make a note in the special instructions while making your donation. Your name will still be visible to the nonprofit.

Yes. You can check “Make my gift anonymous” on the donation form if you don’t want the nonprofit to know your identity.

There is no cost for donors to send stock donations through DonateStock.

Disclaimer: This information is provided for educational purposes only and is not intended to serve as legal, tax, or investment advice. Please consult with a professional tax advisor.