Feeding San Diego and AMC partnered on a donation campaign to end hunger at this year’s Comic-Con, and received 1,082.5 pounds of food along with $3,465 in monetary donations from visitors. The network encouraged visitors to go to “DeadQuarters,” its official fan zone of “The Walking Dead” and “Fear the Walking Dead,” to donate canned foods, and/or make monetary donations to benefit Feeding San Diego in support of the one in eight people facing hunger in San Diego County.
Feeding San Diego accepted the following donations at “DeadQuarters”:
- Canned fruit (in natural juices)
- Canned vegetables (in water)
- Canned tuna and chicken (in water)
- Peanut butter
- Whole grain oats
- Whole grain pasta
- Dry beans
- Canned beans (low sodium)
- Canned soup
- Whole grain cereal
Located at Martin Luther King Promenade, in front of the Hilton Gaslamp Hotel (4th Avenue and L Street, across from the Convention Center), AMC’s “DeadQuarters” was open to the public on Thursday, July 18 through Saturday, July 20 from 11:00 am – 6:30 pm; Sunday, July 21 from 11:00 am – 4:00 pm. It featured a curated walk through of settings from both series, including the Winter Escape from the Season 9 finale of “TWD,” as well as an elaborate treehouse and plane crash site inspired by the Season 5 storylines in “Fear.”
“We are excited to partner with AMC and are grateful they are using their platform to help end hunger,” said Vince Hall, CEO, Feeding San Diego. “With the immense following of the Walking Dead, Fear the Walking Dead and Comic-Con, the impact of the donations and the awareness created will truly help change the lives of the people we serve.”
While supplies lasted, donors received an exclusive Hilltop Token to unlock special deals on select food, retail and entertainment businesses around San Diego throughout the Comic-Con weekend.